Find Your Wine — and so much more

The wine buying experience, reinvented.

ShopEase is a new, dynamic marketing channel that enables brands, distributors, retail/e-tail and hospitality to drive the in-store and online buying experience.

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90%Of grocery shoppers consult their phone in-store
7%Record-low loyalty rate for wine brands today
Pilot ✓Validated in a completed retail pilot
ReadyTechnology built and preparing for rollout
What is ShopEase?

At the wall of wine, feeling helpless & silly? ShopEase solves it — quickly.

A new dynamic marketing channel that enables brands, distributors, retail/e-tail and hospitality to drive the in-store and online buying experience.

📱

Mobile & online first

A platform optimized for the mobile and online shopper, right at the moment of decision.

🔗

Connects preferences to inventory

Links shoppers' tastes to real-time retail and hospitality inventory for a perfect match.

🎯

Influences the purchase

Strongly influences the point-of-purchase decision, where it matters most.

🍷

Wine-first

Purpose-built for the wine buying experience across retail, e-tail and hospitality.

The data

Buying behavior has already shifted. The industry hasn't caught up.

90%

of grocery shoppers consult their phones while in-store, deciding what to buy.

6%

of grocery and hospitality companies are truly prepared for this shift in buying behavior.

7%

current loyalty rate for wine brands — a record low.

Source: Supermarketnews.com, 2020

The ShopEase experience

Signage in the aisle. The perfect bottle in their hand.

In-store & restaurant signage → guidance app

Prominent in-aisle and on-menu signage leads shoppers to launch the purchase-guidance app — offering guidance at the exact point of purchase, online ecommerce and menus.

Proprietary TasteWheel

The TasteWheel profile guides shoppers and diners to the perfect match in the store or restaurant — available at home and on the go.

Image recognition, AR & generative AI

Shoppers point their phone at the shelf and instantly search their taste profile to find the bottle that best fits — surfacing deals and specials in augmented reality.

The ShopEase experience: in-store signage, the TasteWheel app, and a personalized wine match shown on a phone. A shopper using ShopEase augmented reality on a phone to highlight matching bottles on the shelf with deals.
The platform

One channel that connects the entire supply chain.

ShopEase sits at the center of the wine-buying ecosystem — linking the people who make, move, sell and pour product to the shoppers deciding what to buy.

Competitive advantage

Why ShopEase wins — and why it matters now.

Our advantage

  • Traditional in-store marketing is limited to a few costly shelf flags and posters; hospitality is limited to the beverage menu and wait staff.
  • ShopEase is a platform that every participant in the supply chain can integrate into and promote products on.
  • We target the supply chain — brands, distributors, retail/hospitality — for promotions and affiliate sales in real time.

Why that matters

  • Brands, distributors and retail/hospitality are losing control of the buying process.
  • The customer buying process is outdated, complex and inefficient — frustrating the buyer and the seller.
  • Businesses struggle to get products in front of customers in saturated markets, costing lost revenue.
Market validation

Pilot-tested, with the right partners lined up.

Pilot results

The technology has been developed and validated in a completed retail pilot — running across multiple grocery stores and a dozen wineries over a 30-day period, with encouraging early results.

Completed retail pilot ✓

Online affiliate partners

Retail wine apps eager for sales are prime candidates for ShopEase referral revenue. ShopEase provides promotion and never sells away from retail/e-tail partners — it's a strong affiliate partner.

Delectable Vivino
The opportunity

Pilot-proven technology, ready for rollout.

  • Targeting a large, established market for wine marketing — more effective than billboard, TV, radio, print and word-of-mouth.
  • Technology already developed and validated in a completed retail pilot.
  • Prominent in-aisle / on-menu signage leads shoppers to launch the purchase-guidance app.
  • Strong early interest from top wineries and wholesalers.
  • Distribution partnership lined up with a national beverage distributor for online and in-store grocery.
  • Access to small/medium winery email lists and clubs — a multi-million wine-enthusiast audience.
High-value partnership targets

Built for the players already reshaping retail.

Grocery

Home delivery has created an unprecedented shift in grocery, with many now using online ordering for pick-up and home delivery. Major players are national grocery chains and their online ordering partners and e-commerce developers.

National & regional distributors

Beverage distributors sit between producers and retailers, and benefit from ShopEase driving sales for them, their suppliers and their customers.

The team

Operators who've taken companies from startup to IPO.

Rock L. Clapper

President & Executive Chairman

20+ years of entrepreneurship and venture capital with extensive M&A results. Designed and operated one of the first ecommerce systems, later acquired by a large ecommerce company.

Jim Blumling

CEO

An executive responsible for wine, spirits and beer at 2,000+ locations for a national supermarket. Most recently focused his wine expertise on top-level management at two California wineries.

Bill Breck

CTO

Startup to IPO three times. Part of the Silicon Valley fabric since the rise of the top Internet companies, with relentless networking and easy access to respected tech colleagues.

Bill Wiles

Senior Vice President, Sales

A top sales and business-development specialist, mentor and advisor at some of Silicon Valley's most famous companies — including a leading role in global sales at a fruit company called Apple.

Shahid Chishty

Director of Finance

20+ year history of investment-banking M&A, private placements and public offerings for startups through publicly traded companies.

The advisors

Backed by leaders across grocery, wine and hospitality.

Grocery channel

Founder of a highly profitable grocery chain; Director of the California Grocers Association.

Online & retail wine

Early Vivino, Wine.com and multi-channel strategist for online and retail wine sales.

Hospitality

Investor/Director at OpenTable; Director of the California Restaurant Association.

Wine profiling

Wine-profiling expert and wine-industry brand consultant.

Invest & connect

Let's talk about the round.

We're raising capital to accelerate ShopEase's regional rollout. Tell us a little about yourself and we'll follow up with the full investor package.

Opens your email app addressed to our team. Prefer email? Write to invest@shopease.us.